Wednesday, December 17, 2008

Small Business Success ~ What To Do

Jim Tracy, President and Founder, America’s Best Companies reveals simple ways to help your business remain competitive in today’s marketplace. - especially during these hard economic times.


* “What can I do for you?” — Just ask your customers this question. One well known organization increased their sales by over a billion dollars simply by asking, “Can I supersize that for you?” If they didn’t ask, you wouldn’t have supersized.

* Form a mastermind group – There are many businesses that have survived past economic downturns and they have advice to share. Form a mastermind group with several of these local small business owners and meet over coffee once a month. Share ideas, network and educate one another.

* Become known within your community — Participate in local parades, become involved in your children’s activities like boy/girl scouts and schools - participate in speaking engagements.

* Distribute a newsletter – Share updates, offer promotions, send reminders and speak directly to your customers while keeping your business top-of-mind for them.

* Every business should have a website – From the mom and pop pizza shop, to the hair salon owner, to the electrician and so on. If you want to attract anyone under 30-45 years old to your business, you MUST have a website.

Opportunities abound and Jim provides many of the key steps to take advantage of these opportunistic times to ensure your businesses survival and continued success.

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